Final Presentation

Reading Questions #3

1. In response to “Afterword: Media Monopoly”, the competition between media has become much severer than the time when the essay was published. No matter the quantity of media increased or the invasion of new media all result in tense competition. What is the best way for major media to explain to the public that commercialize is the necessary evil for surviving the awful environment?

 

2. The influence of major media has decreased a lot since the Internet came into play. How do major media re-position their roles in this new environment as a way to regain their significance?

 

3. How do major media strike a balance between commercialization and public interests?

Post Presentation Thoughts

The most problem of my presentation is the language. I rehearsal it not many times and I didn’t ask someone to be my listener before the presentation, which seems like a false decision. The difference between writing and speaking is quite obvious. I can rewrite my paper for many times before I delivering it. However, when delivering a speech, I have limited time and limited attention. Accordingly, I cannot revise it or stop and check up the dictionary when I am speaking to others. I think lack of preparing the speech was a mistake.

Leading Discussion: Slides

Leading Discussion: Video

Leading Discusstion: Whose Space? Differences Among Users and Non-Users of Social Network Sites

Social Network Sites (SNSs) have become an irreplaceable communication channel. Although, the history of SNSs is not quite long, many researchers have dedicated to observe the social impact brought by SNSs. Indeed, the influence of SNSs should not be overlooked. Many of the social phenomena in recent years are direct or indirect guided by SNSs, which we cannot help but to keep an eye on the newest development of the trend.

 

Reading Reflection #3

In The Tragedy of the Commons, Garrett Hardin strongly recommends human should take action to abandon the commons in breeding in order to avoid the “tragedy of the commons.” In his definition, tragedy of the commons is a phenomenon that despite the agreement of equally allocation of limited resources among a group of people, individuals would maximize its own benefits by utilizing the limited resources as much as possible. The result is the total destruction of limited resources. Although, individuals know the seriousness of the consequence, every individual in this group still let it happen.

 

Reading Questions #2

1. Intel is a company with exceptional competence to turn threatens into opportunities, what would be the environmental threaten to Intel, such as antitrust laws or other government policies, which are out of Intel’s control and get damaged?

2. From the innovative theories’ point of view, what is the best strategy for AMD or other entrants to challenge Intel’s leading role in the industry?

3. Foundries don’t have the ability to design chips hence they are highly depending on fabless companies or IDMs. Is it better for foundries to possess the competence of designing chips?

Book review — The Cluetrain Manifesto

Locke, C., Searls , D., & Weinberger, D. (2000). The Cluetrain Manifesto . New York: Basic Books.

There is an interesting metaphor in the book: corporations are like Pinocchio, their noses grow longer at the oddest moments. They want to be human, but they are not. The metaphor implies the confusion and difficulty that all corporations are facing, which is the communication with the customers. Ever since the web 2.0 environment comes out as an influential communication channel, the traditional ways of conveying messages to the consumers has become complicated. The Internet decentralized the attentions of audiences and the communication channels. It also provides rich data that everything about the services and products of the corporations could be found on the Internet. The borderless, direct access and openness attributes of the Internet reduce the barriers of communication between people, now they can communicate or retrieve information at any time. The information is no longer scarcity and time and distance are not necessary the problems of communicating with each other, the real headache of corporations shows up.  

Reading reflection #2

The progress of technology is always ahead of the progress of the society. Although, new technology may seem not appealing at the beginning, it still could make a great change in the near future. Corporations should be very aware of the possible impact of the new technologies because new technologies may cause the incumbents lost the whole market. The battle between 3.5-drive and 5.25-drive mentioned in Christensen’s book is a good example.